Art Gallery

Professional Art Gallery and Exhibition Space

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Studio Space

Working Artist Studio or Office Spaces for rent

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Event Space

A perfect location and space for your events

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Art Classes

Join us for various classes and seminars

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Our mission is to provide a multifaceted venue for Virginia area artists and artisans to gain exposure, network, collaborate and further their craft and in turn enhancing our community. We embrace all of the arts and mediums of expression.

The Allure Art Center is located in the heart of White Stone, VA and the Chesapeake Bay region. This location is bordered by the towns of Irvington, Kilmarnock, the Rappahannock River and the Chesapeake Bay. Long known as the southern gateway to the Northern Neck, this location provides a high visibility traffic location and is also served by a stop on the regions Triangle Trolley.

The Art Center resides in a 3 story Victorian style building dating back to 1910. This building has undergone many expansions and renovations through the years as various individuals and businesses adapted it to their needs, including once used as a boarding house for watermen, a church and also being hit by a tornado in the 90’s. Founder Jeff Cherry bought the building in 2013 with a vision and began extensive renovations and development. Renovations and repairs continue today and have transformed the building into a featured attraction in town drawing rave reviews. The building features a large wrap around porch with porch swings, Adirondack chairs, sun decks, new vibrant landscaping, outdoor sculpture and beautiful grounds with trees, flowers, back deck and seating areas.

Today the 3,800 square foot building houses various commercial businesses along with the main feature in the Allure Art Center. The Art Center features a main 1,200 square foot professional gallery on the first floor for exhibitions and openings. The second floor features working artist studios, classroom spaces, event spaces, a full bath and kitchenette. In the back of the property we have an area for outdoor events with a stage, seating, gardens, sculpture and several decks. The center hosts regular exhibitions, openings, performances, classes and artist networking meetings. We strive to provide a vibrant and inspirational area for artists to work, exhibit and collaborate. We are always looking to add artists to our growing community. The Art Center is on the Northern Neck Artisan Trail and the Virginia Oyster Trail, part of the Artisans Center of Virginia and listed on the Virginia Tourism website.
For more information contact us at 804-323-3169, visit us at 419 Rappahannock Drive in White Stone, Va or use our contact form.


About Jeff Cherry, Founder

As someone who was exposed to art at an early age and then went on to pursue a Fine Arts degree, I strive to create a work of art out of everything I do. I want to show that art and design exists in everything and everywhere. I enjoy examining the details, various angles, the textures, light, patterns and how they can transform even the most mundane objects. I have worked in a wide variety of media and enjoy exploring them all from drawing, painting, sculpture, carving, photography and film.

I am passionate about creating images that are breathtaking and dynamic. I love being outdoors, exploring and going to extremes to capture those special moments that create amazing images. My passion and drive for perfection always keeps me looking for new ideas, techniques and locations in everything I do. From capturing nature’s beauty, creating conceptual art, casual portraits, special events to corporate work, my goal is to have my work really connect with people.

Growing up in the Tidewater area, I was surrounded by nature and spent much of my time outdoors. I loved nature and spent hours drawing small sketches of practically everything I came across. Communication Arts classes in High School allowed me to explore a vast array of media and techniques, while advancing my love of art. During this time I was fortunate to be selected annually to exhibit in many art shows, winning awards and have works published. To further my art career I attended VCU School of the Arts in Richmond Va., receiving a BFA along with specializations in film and photography.  After Art School I started a design and photography business working for a variety of commercial clients. I put the business on hold to accept a  position at the national advertising firm, The Martin Agency in Richmond VA, where I spent 12 years and was a Vice President. This position gave me the opportunity to travel the country and interact with global brands like Coca-Cola and Mercedes. In 2001, I started a technology consulting firm and revived the design and photography business, which I continue to run presently.

In an effort to return to my early influences and love of art, I slowly started making more time for art pursuits—creating, exhibiting, and participating in various art events. While I enjoyed participating in art festivals like Arts in the Park and Arts in The Middle, I envisioned developing a working studio and gallery for my work and businesses and acquired this property. As I discussed my plans with friends and fellow artists, their enthusiasm and interest in participating in the venture quickly lead me to change my vision and Allure Art Center was born. While most art centers and galleries are non-profits and funded by grants, we are a private local business in the community. While this can pose challenges, it also provides us some freedoms and advantages. I have developed the gallery to reflect an intimate, professional level exhibition space that will present an artist’s work in the way it should be viewed. The gallery uses professional hanging systems, museum quality lighting, environmental controls and will allow for appropriate presentation of the work.  The Art Center offers working studios, classroom space, exhibition space, event space, special art events, and professional services for artists and the business community.

I welcome you to our Center and hope that you will become an active member of our art community here.